Hey, I found something else in my basement

(Sorry about the weird iridescent moire patterns—the scanner I used isn't very good and apparently it didn't align very well with the halftoning used on these ads.)

These were on the back of a couple of magazines from the 1950s that for some reason I have in my basement. (I'd tell you the whole story but it's long and convoluted... Fine. So for some reason, Bro. Hutzler found himself in possession of a large quantity of music related material dating from the 1930s to the 1950s. And for some reason he decided that he would give it to my mother. So he did. And this stack of old musty, disintegrating magazines was in a box with a huge Marlboro logo on it. I decided not to ask questions. Anyway, I was bored one day and I looked through it and found these ads. Not only did I find them, I found them hilarious.)

Bob Jones University is the Evangelical equivalent of BYU. (Their initials are even almost the same.) It has even more of a reputation for nerdy religionism than BYU does, apparently for good reason. Can you imagine BYU running an ad like this?

So if I study at Bob Jones University, I'll be sent to fiery purgatory? Or maybe I'll get heartburn? Not really a stunning endorsement of BJU. Then again, maybe they're just trying to warn potential students of the average temperature in South Carolina. It almost makes me want to go to BJU, just so I can shout "My heart is aflame!"

And modernism is sin. I wonder what this ad's copywriters think about post-modernism... And in order to be righteous, apparently you must be "aggressively" taught the gospel. I can only be faithful if I have gospel truths pounded into my head on a daily basis?

BUT IS KEEPING THE FAITH ENOUGH?